What is Decision Fatigue? Ways to Make Everyday Choices Feel Less Exhausting
Some research suggests that people make around 35,000 decisions every single day. While these results are debated, it's easy to feel exhausted by the constant decisions we have to make. Today, we're going to dive into the topic of how to reduce decision fatigue and why everyday choices can feel exhausting.
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In 2000, a famous marketing study was conducted about jam by Sheena Iyengar and Mark R. Lepper. I first heard about this study in one of my marketing classes and thought it was fascinating.
Researchers set up a tasting booth and sold jam to customers in a grocery store. At one point they offered 6 flavors, and at another time, they offered 24 flavors. Customers were allowed to sample as much jam as they wanted.
In which scenario do you think people were more likely to make a purchase?
The study found that when offered 6 choices, people made a purchase 31% of the time. When offered 24 choices, people only made a purchase 3% of the time.
When offered more choices, it's harder to decide what you want! This can lead to choice overload, which can contribute to decision fatigue when you have to make decisions constantly.
I'll share how to reduce decision fatigue through practical methods, but first of all, what is decision fatigue?
What is Decision Fatigue? Ways to Make Everyday Choices Feel Less Exhausting
Decision fatigue is the mental overload that can come from making frequent decisions throughout the day.
Decision fatigue can lead to procrastinating, avoiding making decisions, making impulse decisions, and spending a longer amount of time than necessary in the research phase.
Just as your body becomes more tired throughout the day, your brain does too.
It's that feeling you have when you've just finished a hard test. Every time you fill in a circle on a bubble sheet or write down an answer, you are making a decision, and it's tiring.
Now, let's get into how to reduce decision fatigue in your life!
How to Reduce Decision Fatigue
1. Make Decisions Before You Actually Need To
- Meal planning/prep
- Prioritizing what you need to do at the start of the day
- Making a list of what you need before you go shopping
- Picking out outfits in advance
- Exercising first thing in the morning
2. Purposefully Limit the Number of Options You Have
3. Build Systems So You Don't Have to Make as Many Decisions
4. Make Similar Decisions at the Same Time
5. Make Your Hardest Decisions in the Morning + Take Breaks
6. Know When to Stop Researching
7. Accept "Good Enough" for Less Important Decisions
Final Notes on What is Decision Fatigue? Ways to Make Everyday Choices Feel Less Exhausting
- Make decisions before you actually need to
- Purposefully limit the number of options you have
- Build systems so you don't have to make as many decisions
- Make similar decisions at the same time
- Make your hardest decisions in the morning and take breaks
- Know when to stop researching
- Accept "good enough" for less important decisions
- How to do an Effective Brain Dump in Your Bullet Journal
- Prioritize Your To-Do List with These Easy Tips
- The 10-Step Guide to Staying Productive When You Feel Burnt Out
- Stop Wasting Your Life on These 11 Time-Consuming Tasks
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